Jameson, the world’s No. 1 Irish Whiskey and No. 1 in the Kenyan market, has unveiled a new bottle design for its celebrated, triple-distilled Irish Whiskey, Jameson Black Barrel. Originally launched in Dublin, Ireland, the re-packaging brings to life Jameson Black Barrel’s unique production techniques and rich heritage.
Jameson Black Barrel is a tribute to the cooper’s method of charring barrels. Charring is a traditional method for invigorating barrels, although today at Midleton double charred barrels are used by choice rather than through necessity. Time spent maturing in these barrels imparts the whiskey with intensified notes of vanilla sweetness and caramel, alongside toasted wood, fruit, and warm spice. Jameson Black Barrel’s liquid remains the same: a triple distilled blend of ‘small batch’ grain and traditional Single Pot Still Irish Whiskey, which is distilled just once a year at Midleton and matured in a combination of American oak, sherry casks and double-charred bourbon barrels.
Jameson Black Barrel is presented in a new design that reflects the rich history of the brand. This design showcases the product quality; the bottle’s tapered neck is left uncovered so that the cork can be clearly seen and is complemented by an authentic seal, which gently tears when opened for the first time. The rich, black label is a nod to the twice-charred barrels that give the whiskey its name, while a finger print of charcoal across the label evokes the artisanal qualities of the expression. The new bottle design is used across the family of Jameson premium whiskeys that celebrate the rich heritage of Jameson, including Jameson Crested.
Renee Kamau, Jameson Brand Manager East Africa, comments: “Jameson Black Barrel tells a wonderful story within the history of Irish Whiskey making – one that we want to celebrate on every single bottle. The re-stage of Jameson Black Barrel is an exciting step as we continue to excite consumers in Kenya who are looking for Irish Whiskeys rich in heritage and personality and crafted to perfection. The complex, spicy whiskey within the bottle is utterly evocative of how Jameson Black Barrel is made; now that the bottle is too, we hope to inspire Irish Whiskey fans to learn more about Jameson, its heritage and craft production methods as they enjoy Jameson Black Barrel.”Jameson Black Barrel can be enjoyed neat, on the rocks or in a classic Irish cocktail. Jameson Black Barrel is available with an RRP of Ksh. 4,155.