Social media has changed the way we consume our meals, appealing to our visual sense before anything else. If you’re a sucker for deliciously crafted Instagram feeds, chances are you have come across Sanford Masinde’s profile and craved at least one of his well-shot dishes.
Oozing with mouthwatering shots from his food endeavours, Sanford Masinde’s Instagram profile is the type you visit an hour before your lunch break for meal inspiration. Based in Nairobi, the 27 year old food photographer is the perfect example of the millennial foodie – shoot it, post it, eat it, creating his online journal one meal at a time.
His journey to food photography started at home as he watched his mother and grandmother prepare meals for the family. Learning to cook at a young age was the foundation for his love affair with food. In time, he developed a passion for photography and merged it with his existing appreciation for food, turning the man into a brand. In an age where social media has spearheaded content consumption, he prefers to shoot with his iPhone 6s, especially when he needs to create and publish on the run and a Canon EOS 600D when he’s working on involving projects.
So why food and not anything else? From Sanford’s point of view, he believes in inspiring his audience to dine out more and improve their cooking skills. “I want to use my food brand and show the outside world a unique perspective of this country. Apart from our wildlife, our food culture is rich.” True to his words, a glance through his feed consists of top-end restaurant dishes, homemade recipe shots, and gems from ‘vibandas’ he has visited on his travels.
His path has certainly not been a lonely one. As much as it has been an individual journey, Sannie is always keen to collaborate with fellow industry creatives. From creating quirky food illustrations with Ed Wainaina to envisioning Nairobi as an ice cream flavour with Nairobi Hooray, it’s quite clear that collaborations are just as, if not more, rewarding. His most notable partnership has been with Mandi Sarro – one of the city’s most notable food vloggers and media personalities as her official photographer. “Mandi and I met on the interweb. I was trying to figure out how I could grow my audience and fine tune my skill when she reached out to me on Twitter looking for a good photographer to work with. I picked the ball and ran with it. Here we are still creating amazing work together!”
Forever on the hunt for a new spot to dine at, a memorable experience is what he seeks the most. For him, it all boils down to a fantastic ambiance, delicious food and terrific service. Date night with his significant other is no small affair. His go-to restaurants for a romantic night about town are Soko Restaurant, Ankole Grill and Ocean Basket, based on their food and ambiance. While he believes that the food scene is headed in the right direction, he thinks restaurants should further expand their menus to include more options for vegans, vegetarians and those on a healthconscious diet.
When he’s not taking pictures of his food at restaurants, he’s in the kitchen whipping up one of Miss Mandi’s recipes. His favourite so far? Her Chicken and Pasta Bacon Salad. A simple, yet filling salad that will brighten up any dull looking taste buds.
Chicken and Pasta Bacon Salad
You Will Need:
- 1 Shredded Chicken Breast
- Garlic Powder
- A half Red and Green pepper diced
- Cooked and chopped bacon strips
- 1 cup of Italian dressing
- 1/2 a cup of sweet corn
- 2 tablespoons of olive oil
Put a pot of water to boil. Add garlic powder and some salt. Stir and let the water boil. Once the water has boiled pour in a bowl of pasta and let pasta cook, After 5-6 minutes the pasta will be ready. Drain water and add olive oil to the pasta. Then add in red pepper, green pepper, bacon and sweet corn. Pour in 1/2 cup of Italian dressing then mix everything. Then throw in the shredded chicken and some more Italian dressing and mix everything in. Once done mixing, your salad is ready to serve.
(Meal Prep by Miss Mandi)