While increasing their footprint in the regional market, international premium beer brand, Heineken®, is keen to cheer its consumers is expanding their beer portfolio through the launch of a new innovation themed larger than life , that will witness for the first time, a 500 ML Heineken bottle selling in Kenyan bars and outlets.
The latest innovation aims to appeal to a wider range of beer lovers and initiate them to the premium beer category. With Heineken’s unique History of integrating market trends and consumer feedback to meet emerging demands, General Manager of Heineken East Africa Uche Unigwe stated that they had conducted research amongst Kenyan beer consumers and had received positive feedback regarding the launch of the 500 ML Heineken bottle.
‘‘Judging from the approving comments and smiling faces we received after our initial survey, we are confident that the 500 ML will be able to take on other premium SKU’s of the same quantity. ’’ Mr. Uche stated.
‘‘We are committed to better meet the expectations of Kenyan beer consumers while still maintaining our brand identity of being adventurous, worldly and premium.’’ He further added.
Not new to innovation, the premium brewer has previously launched the ‘UEFA Champions League trophy bottle’ that was applauded by football fans and beer drinkers during the 2015 UEFA Champions League season.