East Africa Breweries Limited through JOHNNIE WALKER BLUE LABEL the leading luxury Blended Scotch Whisky brand, on Friday hosted an exclusive dinner and tasting experience dubbed ‘Symphony in Blue’ – Reinforcing Johnnie Walker Blue Label as the finest of the Johnnie Walker blended scotch product line offered.
The exclusive event took place at Seven Lounge and Grill at Village Market where invited guests were treated to distinctive blended Johnnie Walker cocktails and “Symphony in Blue” – a private session on the history of Johnnie Walker Blue Label and full portfolio educational live tasting demonstrated by Tom Jones – Global Johnnie Walker Blue Brand Ambassador closing the event with a special dinner.
“It was a pleasure demonstrating to people how we should savor the flavor Scottish Whisky, Instinctually when we drink anything we tend to just swallow the liquid, but when we drink whisky, we drink it for the flavor. Only 1 in 10,000 casks, chosen from the four corners of Scotland, are suitable for use in the JOHNNIE WALKER BLUE LABEL blend, the rarity and craftsmanship that every bottle of JOHNNIE WALKER BLUE LABEL represents make gifting it the ultimate expression of gratitude.” Said Tom Jones.
“So we are asking you to the next time you hold a glass of Johnnie Walker Blue Label, give the liquid a few seconds in your mouth to enjoy it”. He added
The session aimed to show whiskey lovers the best way to enjoy Diageo’s finest whiskies.