Nairobi’s first ever annual Wine Week kicked off with pomp and glamour this past weekend where over 1500 wine enthusiasts, connoisseurs, and industry professionals getting together for a two day tasting event, the largest of its kind in East Africa, featuring over 100 different wine variants from 10 distributors and 15 wineries from across the world.
The event which is sponsored by Safaricom Platinum and organised by EatOut preludes a week long of activities where over 30 restaurants will be hosting wine tastings and food pairing events as well as 50% off promotions on wine, across the city.
Some of the participating establishments include; Artcaffe, Boho Eatery, Newscafe, Sankara & Sarova Hotels. EatOut has partnered with ride-hailing app Uber who are offering a 25% discount on rides to and from restaurants throughout the week. EatOut’s Joy Wairimu commented, “We’d like to encourage our customers to enjoy wine responsibly and are delighted to be working with Uber. One simply needs to enter the ‘WINEWEEK2018’ promo code when requesting a ride on the Uber app.”
EatOut has also teamed up with local delivery platform, Jumia Food who will be extending a 20% discount on selected wine purchases throughout the week.
Wine consumption in the region has seen a steady growth over the last few years due to changing lifestyle trends among Kenyans, and the growing middle-income consumer group with rising disposable incomes. Increased product availability in the market, advertising of various brands and popularity of wines at corporate functions and restaurants are major factors that promoted the growth of wine consumption.
Wines from countries such as Portugal, Israel, Argentina, Chile among others are now easily available in Nairobi, giving wine lovers more variety. Kenya recently joined other African wine producing countries with local producer Leleshwa wines.
“Younger crowds have been seen to lead the change from traditional spirits to new drinks like wine and through such events and promotions, the younger generation gets to sample and experience new flavours from all over the world,” said Soraiya Ladak, Managing Director, The Wine Shop.
“Nairobi Wine Week and Festival aims to showcase Kenya as a culinary destination and we are happy to not only showcase this to the international market, but to locals as well. This annual event is the first of its kind, we are excited to have received the positive responses and urge everyone to go out and experience the wines that the restaurants have to offer,” said Joy Wairimu, Events Manager, EatOut Kenya.
EatOut Kenya will be giving away lots of prizes including wine bottles and more! Stay on the lookout on EatOut Kenya’s social media channels for a chance to win.
For more information and the full list of participating restaurants download the EatOut App or visit; eatout.co.ke/nairobi-wine week and-festival